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In 1951, Bing Crosby was refused a room in a Vancouver hotel because he was wearing Levi's® jeans and a Levi's® jacket. LS&CO. heard about the incident and made him a tuxedo jacket to prove denim was appropriate for all occasions.
The jacket was presented to Bing at the 1951 Silver State Stampede in Elko, Nevada.
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ometime in February of 1920, a box was delivered to LS&CO. headquarters at 98 Battery Street in San Francisco. Inside the box was a letter and a very ratty-looking pair of Levi' s® waist overalls (now called 501® jeans) from a consumer named Homer Campbell. Homer lived in Constellation, Arizona, a mining town in Yavapai County. 
